Case Studies That Showcase Our Capabilities
Event Marketing & Trophy Management
CASE STUDY: CFP National Trophy Tour Presented by Dr Pepper
The challenge: The College Football Playoff, Dr Pepper, and ESPN needed a year-round program that could turn a single trophy into a national marketing engine that would reach fans across the country, drive retail sales for Dr Pepper, and get the College Football Playoff as much exposure for their prized trophy as possible.
What we do: BreakAway develops and manages the complete nationwide trophy tour. This year-round tour includes fan experiences on campus throughout the season, sales-driving events at high-profile retail locations nationwide, all media appearances including national hits coordinated with ESPN College GameDay and ESPN production, VIP events, and commercial shoots and local TV appearances - with full planning, on-site execution, and post-event analysis for every stop.
25
Years managing the Tour
130+
EVENTS PER YEAR
3,000+
EVENTS TO DATE
1M+
FANS AT OUR EVENTS
Public Relations & Media Operations
CASE STUDY: ESPN BASKETBALL TOURNAMENTS AND BOWL GAMES
The challenge: Manage the media operations for major college football bowl games. basketball tournaments, and volleyball events, both domestically and internationally, for ESPN Events. Marquee events include the Players Era, Champions Classic, Armed Forces Classic, Charleston Classic, the Frisco Bowl, and the New Mexico Bowl, among others.
What we do:
- Pre-event publicity in each market
- Credentialing for all media
- Press releases
- Stat crew management
- Post-game press conference coordination
- Media work areas and seating
- On-site coordination
30+
YEARS OF MEDIA OPERATIONS EXPERIENCE
150+
EVENTS PER YEAR
20,000+
MEDIA MEMBERS MANAGED
7
countries where BreakAway has managed events
Trophy Management
CASE STUDY: CHAMPIONSHIP TROPHY MANAGEMENT
The challenge: Championship trophies are among the most valuable and recognizable assets for leagues and conferences. Managing them requires much more than simply getting them from one event to another. They need to be transported securely, protected at all times, strategically used to generate exposure and fan engagement, and flawlessly managed through the championship presentation.
What we do: BreakAway provides complete, year-round management of championship trophies for leagues and conferences. We handle every detail, including logistics and transportation, security and chain of custody, media and broadcast appearances, sponsor and fan activations, community and charity events, social media content opportunities, championship event operations, and the final on-field presentation.
From the moment a trophy leaves secure storage until it is presented to the champions, BreakAway manages the entire process to ensure it is protected, positioned for maximum exposure, and delivered exactly where it needs to be.
15+
MAJOR SPORTS TROPHIES MANAGED
5
DIFFERENT SPORTS
25+ Years
TROPHY MANAGEMENT EXPERIENCE
