About Us
Founded in Dallas in 2002, BreakAway Sports Marketing is a full-service sports marketing agency built around a select team of experienced professionals. We specialize in connecting our clients with the right sports, events and marketing opportunities to build meaningful, lasting relationships between brands and consumers.
Our primary focus is sports event marketing and public relations, working with both leading brands and sports organizations.
What sets BreakAway apart is the depth and diversity of our sports industry experience, our ability to build strong relationships, and our hands-on approach to every client and project. Our size is one of our greatest strengths, allowing us to provide senior-level involvement, personalized service and exceptional attention to detail from start to finish.
Key Players
Ray Mallouk
Co-Founder
Ray Mallouk founded BreakAway Sports Marketing with Charley Green in 2001. He has more than 30 years of experience in sports and entertainment marketing. Throughout his career, he has developed and managed national marketing programs for leading brands including Dr Pepper, Siemens, Werner Ladder, ADT Security Services, and Bank of America.
Ray has worked with many of the industry's premier sports and entertainment properties, including the NCAA Men's and Women's Final Four, College Football Playoff, NHL, Olympics, U.S. Soccer, MLB, ESPN Events, and the Academy of Country Music Awards. He also serves as a guest lecturer for the sports management programs at Southern Methodist University and the University of Kansas.
Ray earned his bachelor's degree from the University of Kansas and an MBA with a concentration in Marketing from San Francisco State University. Before co-founding BreakAway Sports Marketing, he worked in marketing for the San Francisco Giants.
Charley Green
Co-Founder
Charley Green founded BreakAway Sports Marketing with Ray Mallouk in 2001. With more than 26 years of sports marketing and public relations experience, Charley has managed initiatives for clients including Sears, Werner Ladder, The V Foundation, Dr Pepper, AT&T, Modelo and ADT Security Services. He has worked with many properties including the NCAA, Bowl Championship Series/College Football Playoff, NBA, WNBA, MLB, NHL US Soccer and ESPN.
Charley continues to work media operations at major local sporting events including NCAA March Madness, the NBA Finals, Alamo Bowl and Armed Forces Bowl. He has been a guest speaker for the SMU Sports Management program.
A graduate of the University of Texas, Charley has also worked at the University of Florida, SMU, the Southwest Conference and the Texas Rangers Baseball Club.
Chelsea Meenagh
Account Director
Chelsea Meenagh graduated from the University of Kansas with a degree in Communications and has been with BreakAway Sports Marketing since 2014. Throughout her career, she has worked with the Big 12 Conference, ESPN, The Fiesta Bowl and University of Kansas, with an emphasis on sports management, game operations and event production.
With a strong background and passion for game operations and pageantry, Chelsea has supported a variety of BreakAway Sports Marketing initiatives over the years. Some of her most rewarding experiences have included working with the College Football Playoff, USWNT, Dr Pepper and Werner Ladder. Her experience spans the many moving parts of live sporting events, with a particular appreciation for creating memorable experiences for fans, athletes and partners.
Chelsea has recently begun supporting local high school athletic programs, helping schools build and strengthen their sports management programs. She also enjoys connecting with students interested in careers in sports and has spoken at several local high schools with students exploring opportunities in the industry.
Ryan Kasmiersky
Account Director
Ryan Kasmiersky joined BreakAway Sports Marketing in 2009. With more than 20 years of sports marketing and public relations experience, Ryan has developed and managed national programming initiatives for Dr Pepper and Werner Ladder while working with the sports properties such as the Dallas Cowboys, NFL, College Football Playoff, US Soccer, ESPN and ESPN Events.
Prior to joining BreakAway, Ryan was the managing editor of an internationally distributed magazine and associate publisher of nationally distributed fantasy sports guides. He is also a guest lecturer for the Indiana University of Pennsylvania Sports Management Program.
Ryan is a graduate of the University of North Texas.
Greg Jackson
Account Director
Greg Jackson is a graduate of North Central College, where he studied Sport Management with a minor in Business, Sales & Marketing and a concentration in Leadership. His education provided a strong foundation in sports business, event operations, marketing, sales, and organizational leadership.
Greg began building his collegiate athletics experience with Northwestern University Athletics, where he worked during an exciting period of growth for the department. During his tenure, Northwestern Football experienced an NCAA-leading increase in fan attendance, while Northwestern Men’s Basketball earned the program’s first NCAA Tournament berth. The experience provided Greg with firsthand exposure to ticket sales, fan engagement, revenue generation, and the business operations surrounding a major Division I athletics program. His professional sports experience also extends across the NFL landscape.
Greg joined BreakAway Sports Marketing in 2021, further expanding his experience in sports marketing, live events, and fan engagement. His work with BreakAway has included major sports properties and events connected to the College Football Playoff, ESPN College GameDay, and college basketball, giving him the opportunity to contribute to high-profile sports experiences and event execution.
Nicole Hragyil
Account Director
Nicole Hragyil joined BreakAway Sports Marketing in 2018. She primarily manages the College Football Playoff National Championship Trophy, helping coordinate appearances with GameDay, ESPN production, CFP host city shoots and press events, fan and VIP events, and partner activations with Dr Pepper. She has also supported media operations for ESPN’s Armed Forces Classic.
Before joining BreakAway, Nicole was a four year volleyball letter winner at Texas Tech University, graduating in 2015 with degrees in Business Administration and Exercise & Sport Science. She coaches competitive club volleyball in San Diego.